M&S

Copywriter for ‘Dressing the Nation’ a campaign by ODD London (now House 337).

M&S is on every high street in the UK and has been loved across the nation for generations. After a few difficult years losing market share to a cheaper, digital fashion landscape the brand was looking for a fresh take and change of direction to tap into a younger more fashion-conscious audience. Our campaign strategy was to create a snapshot of British women, with a diverse cast and insight-led copy inspired by real women.

Part of the copy team, I was responsible for the lines you see here.