As freelance content lead for the UK’s largest fashion rental platform, I was responsible for all marketing copy, campaigns, fashion direction, creative direction, shoot production and content management.

PARTY CAMPAIGN 2023

Christmas is joyful, but in a modern eco-conscious world it is also extremely wasteful.

Using ‘More joy, less waste’ as a copy platform, we brought to light all the benefits of rental and maintained the joyful spirit of Christmas without the guilt.

* Campaign copywriting
* Campaign strategy
* Creative direction
* Shoot production
*Marketing copy

THANKS, IT'S RENTED

HURR’s first ever OOH campaign, taking rental to the masses via the London underground and beyond.

* Creative direction
* Shoot production

Campaign & marketing copy | Campaign strategy | Creative direction | Shoot production

101 REASONS TO RENT

Rental has transformed the way we dress for occasions. But less people understand the part it can play in our everyday wardrobes. The objective of this campaign was to highlight the hundreds of reasons to rent, from the lesser celebrated occasions, seasonal rotations or test driving products.