ASOS

Junior editor at ASOS from 2013-2017 and freelance editor in 2021, working across campaign, features, site and social copy.

You can find a selection of my written works here.

PAID ADS 2021

Created the script and on-creative copy for an awareness and acquisition paid campaign for ASOS Face + Body, live across all video social platforms.

After ASOS’ acquisition of Topshop and Topman, we were tasked with re-launching the brand under its new parent brand while reassuring Topshop’s existing loyal customer base that the brand would remain the same as the one they’d always loved. This was to be hinged on denim as a key retail category and the most iconic. The brief was to create a campaign line and accompanying script for a 15-second ad.

HOMEPAGE

ACTIVEWEAR LAUNCH 2016

For the first ever launch of activewear on ASOS, we wanted to cut through the homogenous January noise of ‘new year, new you’ with something disruptive and positive to encourage a healthier and more relatable relationship to exercise.

PEAK CAMPAIGN 2015

Delivered copy across homepage, website and social to accompany the creative direction of 80s gaming nostalgia and theme of space for ASOS’ biggest trade weekend of the year. This was a prelude to the launch of our Christmas peak campaign.

Developed the campaign line for ASOS’ 2016 Christmas campaign, Christmas Made Me Do It, along with roll out across different formats including The Style Feed, homepage, social and the gifting hub.